New kids on the blockchain! Best known for playing vampire Alice Cullen in The Twilight Saga franchise, Ashley Greene is taking her talents from Hollywood to the Metaverse. The actress recently launched a new NFT project called Fridgits alongside husband Paul Khoury and a team of female entrepreneurs.
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Non-fungible tokens (NFTs) are unique digital assets that are bought and sold online, often in the form of artwork with cryptocurrency. Think: virtual trading cards. Fridgits is the first food-based NFT with 20 ingredient-illustrated characters living on the Ethereum network. As part of the Metaverse marketplace, Fridgits aims to bridge the gap between the food industry and web3 integration. And unlike some NFTs, this revolutionary system is based on categories rather than individual assets.“I was initially introduced to the world of crypto, blockchain and NFTs by my husband Paul,” Greene exclusively told Us Weekly on Monday, February 21. “At first, it was a lot to wrap my head around, but when I started to understand the safety and accountability the blockchain offered, as well as the possibilities of the Metaverse, I was hooked. It’s definitely a bit foreign to a lot of people but so was the internet at first.”
An NFT collector herself, Greene drew inspiration for Fridgits from her exploration of other minted creations. “We all really enjoy a bit of a cryptic, engaging, game-like project, so you’ll see that influence in Fridgits,” she said. “We definitely wanted to be a project that is ever-evolving and continues to reward our collectors. When we win, our Fridgits community wins.”
Cryptocurrency is considered a largely male-dominated space. Out of the four Fridgits founders, however, three are women. While Greene admitted that it initially felt “a bit intimidating” to enter this new industry as a woman, she says that “this space is full of wonderful people — both men and women — waiting with open arms.”
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This is not the first time that the Aftermath star has chosen to collaborate with other female entrepreneurs. “I recently launched a company called Hummingway with my sister-in-law Olivia [Khoury] and have seen firsthand the power of women who are determined to get the job done right and the power of women who rally around one another,” Greene shared with Us. “The same is true in this space. [Co-founders] Sarah [Khoury] and Sophie [Silva] are two of the most well-versed people I’ve ever spoken to in this space.”Greene’s female empowerment extends far beyond Fridgits. In addition to actively supporting multiple charities, she champions other women interested in joining the crypto community. “I’d definitely like to encourage more women to give it a try,” Greene told Us. “It’s important to me to break down the barrier many women face when trying to enter the world of NFTs. We’re working on some informational videos and hosting informational evenings at my place to start.”
When she’s not navigating the Metaverse, Greene is still starring in projects on screen. Her upcoming films include The Immaculate Room opposite Emile Hirsch and Kate Bosworth and Some Other Woman with Tom Felton and Amanda Crew.
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So, how does the Fridgits founder balance her newfound crypto career with her acting profession? “Sometimes I feel my brain might explode, but I like it that way,” Greene said. “And at the end of the day, I’m not claiming to be an NFT savant. There are many who I look to for guidance, but I’m learning every day and that’s enough for me.”
Greene and Khoury tied the knot in July 2018
While chatting with PEOPLE about her new podcast, The Twilight Effect, Greene opened up about the changes in her life since the making of the hit series — one being the possibility of having kids.
Discussing her former castmate’s milestones, including the few who have kids, Greene says she’s “definitely” thought about having some of her own.
“My husband and I are both kind of like, it’s going to happen. And trust me, we’re at the point where both of our parents are hinting, and they’re like, ‘Okay, we’re ready. You guys have been married a couple of years now,’ ” she shares.
She also adds that when the right time does come, she and Khoury, 33, “can’t wait to be parents.”
“It’s just one of those things where it’s where our lives are in hyper-speed sometimes. And so [it’s about] finding that moment,” the actress says.
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“Someone recently was like, ‘There’s not going to be a perfect moment. You kind of just have to do it,’ ” she adds.
Greene celebrated her 35th birthday on Monday, and in honor of the milestone, she’s bracing for a “whole new chapter.”
“That’s going to be a new chapter. And then I think the next logical stuff is kids. So yeah. It’s going to be a while,” she says.
Greene and Khoury tied the knot in July 2018 in San Jose, California.
“The ceremony was beautiful,” a source told PEOPLE at the time, adding that the couple came up with a unique way to decide who would read their vows first.
“Paul and Ashley [played] rock-paper-scissors to decide who would say their vows first during the ceremony,” the insider said. “Ashley ended up ‘losing’ and went first.”
It was a moment of fun, but the vows themselves were much more serious. “They wrote their own vows,” the source explained. “It was very emotional and there were definitely some tears.
To celebrate their nuptials, the couple honeymooned in Hawaii.
In Greene’s new podcast, The Twilight Effect, the former Twilight star will breakdown behind-the-scenes moments with her former castmates. The podcast is set to premiere on March 15 on all podcast platforms and YouTube.
“Based on the episodes that we filmed already, it’s going to be jam-packed full of info, and really fun for everyone,” she shares.
Ashley lanceert op 15 maart een eigen podcast met vriendin Melanie Howe genaamd ‘The Twilight Effect’. In de 30-delige podcast serie die zowel via youtube (beeld) en verschillende podcastplatformen te beluisteren is zullen ze het hebben wat er achter de schermen gebeurde van de ‘Twilight’ film. De verwachting is ook dat enkele castleden uit de film te horen/zien zijn in de komende afleveringen.
Enkele weken geleden vroeg Ashley fans via instagram wat zij wilde weten over de ‘Twilight’ reeks voor een project waar ze toen nog niets over kon zeggen. Enkele promotionele foto’s staan in de galerij.
Galerij Links:
http//: The Twilight Effect Podcast (2022)
Ashley Greene Admits There ‘Was a Lot of Ups and Downs’ Making Twilight Films: ‘We Were Like a Family’
Greene’s new podcast, The Twilight Effect, will be available on March 15Get ready to travel back to Forks, Twilight fans!
Ashley Greene, who plays Alice Cullen in the Twilight series will launch The Twilight Effect with Kast Media, a rewatch podcast for the beloved movies, PEOPLE can exclusively reveal.
The podcast will launch its first two episodes on March 15 and will consist of 30 episodes total — releasing one per week. Greene, 35, will co-host the podcast with her best friend, Melanie “Mel” Howe and Twilight super-fan to answer burning questions about the series — including what went on behind the scenes.
Speaking to PEOPLE, Greene says filming the movies “wasn’t always rainbows and sunshine on set.”
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“We did this for five years and there was a lot of ups and downs, and some drama, and we were like a family, but also in our 20s, and so there were kind of tiffs here and there,” she says. “So I think, it’s one of those things where, for the most part, it was a good experience, but we were human beings, and we were in our 20s.”
She continued, “So you can imagine who you were in your 20s versus who you are now.”
The idea for the podcast, which is produced by Jarod Einsohn, Andrea Grace, Harris Lane, Dyana Goldman and Enid Cortes came about after Greene noticed a fan resurgence when the films were put on Netflix. “I feel like this is a sign,” she recalls.
“To be able to kind of share this experience that we went through, I thought would be really fun,” she says. “And it has been. It’s been like, I remember so much, but then Peter [Facinelli, who plays Carlisle Cullen] remembers something else, and Kellan [Lutz, who plays Emmett Cullen] remembers something else. And so to have those conversations again has been really awesome.”
Reflecting on the name, Greene thought, “Twilight has such an ‘effect’ on so many people” including her “co-stars” — so it just made sense!“We’ll reveal fun stuff like onset crushes, and then go deep dive into things, like how it positively and negatively affected their lives,” she says.
Another element of the podcast will be re-watching the films, and Greene says that 10 years later, she can now watch from a “different perspective.”
“I really hate watching myself, but it is like, now I can watch that and be like, ‘Oh, that’s baby Ashley.’ It’s different,” she says. “It was interesting, because it was the first time in a long time that I’ve been able to watch myself and be like, ‘Oh my God, how adorable.’ Because I was so much younger, and I could see it more as Alice than I could before.”
Twilight
Kellan Lutz, Nikki Reed, Ashley Greene and Jackson Rathbone in Twilight | CREDIT: DEANA NEWCOMB/SUMMIT
RELATED: Taylor Lautner Recreates Twilight Meme with Jimmy Fallon: ‘Where the Hell Have You Been, Loca?A few cast members that fans can expect are Lutz, Nikki Reed and Facinelli — and Greene assures that fans will have the opportunity for engagement throughout.
And wondering if Greene was team Edward or team Jacob? “It was Edward.”
“It was interesting while we were filming that there was this natural separation of vampires, werewolves, humans, because all of our scenes were generally separate. And so, of course, my alliance was to the vampires,” she says.
The Twilight Effect is out March 15 on all podcast platforms and YouTube.
Ashley was afgelopen weekend aanwezig op enkele events om de SuperBowl te vieren, foto’s staan in de galerij.
Galerij Links:
http//: 11 februari: DIRECTV Presents Maxim Electric Nights
http//: 12 februari: Sports Illustrated The Party x Palm Tree Crew
Er zijn wat nieuwe outtakes verschenen van de promotieshoot die Ashley heeft gehad voor NexGen Fitness eerder dit jaar.
Galerij Links:
http//: 2021 – Paul Khoury (Our Hummingway)
http//: 2021 – Travis Hartley Schneider (CelSell.com) – Achter de Schermen
http//: 2022 – Blisser
http//: 2022 – Our Hummingway
Ashley was afgelopen weekend aanwezig op het Mammoth Film Festival, hier was ze aanwezig op enkele events waaronder de premiere van haar film ‘The Immaculate Room’.
Galerij Links:
http//: 03 Februari: Mammoth Film Festival – Opening Night – ‘The One’ & ‘The Immaculate Room’ Premiere
http//: 04 Februari: Mammoth Film Festival – ‘Bosch & Rockit’ Premiere
http//: 05 Februari: Mammoth Film Festival – Zouk Las Vegas And Resorts World Pop Up Party
http//: Michael Bezjian (Mammoth Film Festival Portrait Studio)
90Ashley heeft eind vorig jaar een nieuwe bedrijf geopend met man Paul en enkele vrienden. Het bedrijf genaamd ‘Fridgits‘, hier kun je een NFT (non-fungible tokens) kan kopen. Lees hier iets meer over wat NFT precies zijn.
Ashley was de afgelopen maand te gast bij enkele podcast op samen met schoonzus en mede eigenaar Liv Khoury te praten over Our Hummingway.